Why Real Wasabi Is So Expensive | So Expensive

  • Опубликовано: 3 года назад

    Business InsiderBusiness Insider
    подписчиков: 7 млн

    The green paste you've been eating with your sushi isn't really wasabi. If you check the ingredients on the packet, you might see a mixture of sweetener, horseradish and perhaps a small percentage of the real thing. Real wasabi is hard to come across and it can cost $250 per kilo. So what actually is wasabi, and why is it so expensive?
    For more from The Wasabi Company, go to: www.thewasabicompany.co.uk/
    ------------------------------------------------------
    Business Insider tells you all you need to know about business, finance, tech, retail, and more.
    Subscribe to our channel and visit us at: read.bi/7XqUHI
    BI on Facebook: read.bi/2xOcEcj
    BI on Instagram: read.bi/2Q2D29T
    BI on Twitter: read.bi/2xCnzGF
    --------------------------------------------------
    Why Real Wasabi Is So Expensive | So Expensive

Alex R. +11
Alex R.

I appreciate that the wasabi farmer isn’t snobbish about the fake stuff.

Год назад
Tikolu +3
Tikolu

"the real one tastes like wasabi"

Год назад
Clovenz PSN +5
Clovenz PSN

“The real one tastes like wasabi”

Год назад
Mr.Coffee +806
Mr.Coffee

Another bad thing about the "fake wasabi" is how they always give you way too much so you'll end up throwing 80% of it away.

Ed Ed +1
Ed Ed

If you ever tried real wasabi, or prepared wasabi with real wasabi (Hon-Wasabi, 本わさび) in it, you will definitely know the difference. And you'll probably cannot go back to the horseradish paste anymore.

Год назад
Shigeo F +169
Shigeo F

It was reasly educational for japanese. I haven't seriously thought about how difficult to grow Wasabi, as there were some Wasabi farms near my house in Japan (I live in UK atm). I recommend you to visit the biggest Wasabi farm (Daio Wasabi Farm) in Japan and try fresh one with Japanese Soba noodle which the place is also famous for.

redsquirrel0249 +17
redsquirrel0249

"The fake one tastes like horseradish and mustard, but the real one tastes like wasabi."

3 года назад
Junjie Gaa +95
Junjie Gaa

The real wasabi tastes sweet, it’s more mild than horseradish but slightly stronger than mustard. I had it a few times when sightseeing in Hokkaido, Japan.

Год назад
Travis Fischer +42
Travis Fischer

I've never really enjoyed Wasabi, because it usually tastes far too similar to horseradish, although I still use a bit whenever I eat sushi. However, I distinctly remember one time I got sushi, I fell in love with the Wasabi. I think the person who described it as "tasting like Wasabi, but without the horseradish flavor" was absolutely right. It had some spice, but was also slightly sweet.

Skid4 +2
Skid4

Pov: you only see comments about: “the real one tastes like wasabi”

Год назад
Anya421 +80
Anya421

I’ve had real wasabi only a number of times even though I’ve lived in Japan for over 20 years. It just hits different 😍

Год назад
Brian S +40
Brian S

I never knew this, but I've always loved the fake wasabi and actually knew it was horseradish, I just didn't realize wasabi was actually a single ingredient in wasabi, I thought it was just the name for a sauce based on horseradish.

urouro niwa +8
urouro niwa

Real wasabi also rots very quickly, unfortunately. I live in Shizuoka Japan, where some of the best wasabi can be had. I can buy it in my supermarket. However, it is mush in just a few days in the fridge. This is one of the big reasons it is so expensive -- it doesn't travel. Those big stems they were harvesting were really lovely and would fetch about $15 each around here. But the big thing is that you might eat about 2 inches off the end of it, and be done. It just doesn't store. I've tried various ways of freezing it, and it doesn't work (it gets super bitter). You can often buy smaller stems for about $5 each and sometimes I buy them, if I'm doing sashimi, but the wasabi ends up costing me more than the fish! Well, that's another thing about living by the sea in Japan -- really cheap fish. So normally I eat it in the izakaya (sort of like a pub). I often just eat it by itself with beer. People think I'm mad, but it's

3 года назад
MrKiar1611 +34
MrKiar1611

I tried once in Japan, didnt know how expensive it was.

Necrodermis +1
Necrodermis

I'm glad to see there are farmers outside of Japan growing wasabi successfully. even in Japan real wasabi isn't all that common and is a bit of a premium product. Its good seeing someone out there is growing our food making it more available for the wider world

Cris T +7
Cris T

I was trained in traditional and ancient Japanese cooking a few decades ago, and I ‘new the real thing was expensive but I never quite knew why, until now. Thank you for this detailed video.

Pogchamp +33
Pogchamp

I've tried it, and it does taste pretty different. It tastes fresher with a more mild taste, while the store bought ones usually just taste like horseradish

Год назад
Lloyd AuCoin +27
Lloyd AuCoin

Had the oppurtunity to try real wasabi once. The taste difference is truly amazing.

Год назад
Rex Galilae +2
Rex Galilae

It's a surprise how the species survived so long despite being so sensitive to it's environment.

3 года назад
Haru +2
Haru

“the real one taste like wasabi”

Год назад

Далее

Most EXPENSIVE Fruits In The World!

11:05

Most EXPENSIVE Fruits In The World!

World List

Просмотров 3,2 млн

Why Japanese Chef’s Knives Are So Expensive | So Expensive

9:54

Why Japanese Chef’s Knives Are So Expensive | So Expensive

Business Insider

Просмотров 17 млн

Why Parmesan Cheese Is So Expensive | Regional Eats | Food Insider

9:59

Why Japanese Melons Are So Expensive | So Expensive

6:58

Why Japanese Melons Are So Expensive | So Expensive

Business Insider

Просмотров 6 млн

How To Eat Sushi The Right Way

6:36

How To Eat Sushi The Right Way

VICE Asia

Просмотров 7 млн

How to Eat Sushi: You've Been Doing it Wrong

6:26

How to Eat Sushi: You've Been Doing it Wrong

Munchies

Просмотров 20 млн

Why Pearls Are So Expensive | So Expensive

7:40

Why Pearls Are So Expensive | So Expensive

Business Insider

Просмотров 5 млн

Why Wagyu Beef Is So Expensive | So Expensive

6:30

Why Wagyu Beef Is So Expensive | So Expensive

Business Insider

Просмотров 14 млн

I DRY-AGED Steaks in WASABI and this happened!

12:31

I DRY-AGED Steaks in WASABI and this happened!

Guga Foods

Просмотров 2,6 млн